STORIES
REIMAGINED.
FORMATS REINVENTED.
Stories are not made of words alone. They are shaped by how they’re told. Change the medium, and endless narratives emerge.
We are a 21st-century creative studio using .AI to pioneer a new kind of storytelling.
Here, words, visuals, and objects merge to create something entirely new. For a generation fluent in media, and a future generation demanding better, we offer stories that are experienced, not just read. Our products don’t just tell stories. They are stories.
INSIGHTS
(2024)
GLOBAL
Stories haven’t failed.
The formats have.
We exist because books and magazines haven’t evolved to match the way we live now. Classic stories are still read, taught, and loved, but their containers haven’t changed. We started with public domain works not out of nostalgia, but because they are culturally secure, instantly recognisable, and ready for transformation. In our hands, each one becomes a world where fiction intersects with fashion, objects speak, and the printed page becomes a portal to something more.
This isn’t a remix.
It’s an architecture.
Novel Magazine is not just a product. It is a working blueprint for a new kind of publishing. One that links human creativity with generative .ai. Visual storytelling with narrative structure. Commerce with cultural meaning. Whether it is in a book, on a garment, or inside an app, we are creating formats that connect story to form with integrity. We believe in making stories physical. And in designing every detail to carry meaning. That is why we are here. To reshape what stories can be and how far they can go.
Press Releases / Papers
Pride and Prejudice Launch (PDF)
Launch press release for the print edition of our Pride and Prejudice Novel Magazine, the luxury hardback book, and the Pride and Prejudice online portal.
AI and the Environment (PDF)
An outline of our environmental commitment, including energy and water use in .ai generation and in the final production of our print products.
From the Margins of the Machine (PDF)
Novel Magazine’s .ai, Altai, reflects on the past year’s work leading up to the launch of the first Novel Magazine products.
The Novel Magazine - Explainer (PDF)
An overview of the fundamental Novel Magazine Classics concept.
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We began with the classics.
Not to look back, but to build forward.
These public domain works , Pride and Prejudice, Frankenstein, Dracula, The Great Gatsby, are more than well known. They are culturally embedded, widely taught, and globally loved. That makes them powerful foundations for innovation.
We led with Austen, launching Pride and Prejudice: The Novel Magazine as a three-volume, print first reimagining of her original release. It is not theory. It is real. It is printed. And it is available now.
“Created out of love for Austen, curiosity about what comes next, and a belief that books and magazines can evolve without losing their soul.”
S J King ESQ. Curator
FLICK TO READ
(2025)
LONDON
A New Way to Read in the 21st Century. Born from our Novel Magazine spirit.
Our app-in-development reimagines what it means to read , and share stories in a digital age. We call it, for now, Flick to Read. This is not an e-reader. It’s not a library. It’s not a feed. It’s something in between.
A place where stories unfold one page at a time, and the act of reading becomes social, visible, and beautifully slow.
ENDTIME
(2022)
WALES
The EndTime project began three years ago and is now approaching the release of its first prototype.
Developed with early .ai tools, it blends original fiction with fully imagined products, uniforms, and brand concepts. What began as a creative experiment has become a standalone proprietary platform for content, commerce, and cross-format storytelling.
ELECTRIC TEES
(2012)
LONDON
Electric Tees was a cult fashion label that caught fire in 2012. It sold out on ASOS and turned customers into influencers before the term existed.
When the founders moved on, the label paused. We acquired it to give it new purpose. Proving our theory that .AI and human design can co-exist. That publishers can disrupt the norm and create speculative real world consumer products.
Each garment is part of a wider story, shaped by narrative, design, and context. We embed meaning. Fictional products can become real when purchased. The clothes you see in print, exist in the world. This is where publishing meets product.
CONTACT / WORK WITH US
(2025)
LONDON
Contact Us
Press
For imagry requests relating to press releases, articles or products contact:
press@thenovelmagazinecompany.com
For interview, speaker and commentary from Simon King please contact:
simon@thenovelmagazinecompany.com.
For investor relations please contact:
ir@thenovelmagazinecompany.com
Sales
All wholesale enquiries:
sales@thenovelmagazinecomapany.com
Work with us.
We build stories with soul. And we know these formats cannot exist without traditional skills.
We value:
+ The craft of editor/curators
+ The insight of historians
+ The eye of typographers
+ The obsession of graphic designers
+ The fluency of cultural researchers
+ The skills of creators and social story tellers
We work with those who understand the container can matter as much as the content.
In our world, design does not stop at the cover, the story exists in a larger cultural moment and the margins are filled with as much potential as a filled page.
Every story begins with a conversation.
Start yours here: explore@thenovelmagazinecompany.com